Product Marketing Manager - Pasha Real Estate

Location: Bakı

We are looking for a strategic and results-driven  Product Marketing Manager  to lead marketing and communications strategies across our real estate projects. The role will oversee go-to-market planning, campaign lifecycle management, and performance optimization while ensuring alignment with business objectives and effective cross-functional collaboration. Job responsibilities MarCom Product Strategy : Define the vision, strategy, and roadmap for all marketing and communications campaigns across different real estate projects. Go-to-Market (GTM) Planning:  Lead the development and execution of comprehensive GTM strategies for new real estate launches, ensuring all marketing efforts are aligned with business objectives. Lifecycle Management:  Manage the entire "product" lifecycle of marketing campaigns, from initial concept and market research to launch, performance analysis, and optimization. Cross-functional Leadership:  Act as the central point of contact between the marketing team and other departments (sales, project management, and product development), ensuring seamless communication and execution. Performance Analysis:  Define and track key marketing metrics (e.g., lead generation, brand awareness, conversion rates) to measure the effectiveness of campaigns and inform future decisions. Stakeholder Management:  Present marketing plans, performance reports, and strategic recommendations to senior management and key stakeholders. Team Collaboration:  Work closely with marketing specialists (digital, content, design, PR) to ensure all assets and channels effectively communicate the value proposition of each property. Requirements A bachelor’s degree in marketing, Communications, Business Administration, or a related field; Solid understanding of the real estate market, including an awareness of industry trends and the buyer journey. Proven track record of developing and executing successful, multi-channel marketing campaigns. Minimum of 5-7 years of experience in marketing, brand management, or a related field, with at least 2 years in a leadership or senior role. Proficiency with digital marketing tools, project management software, and analytics platforms (e.g., Google Analytics, social media analytics) Strategic and analytical mindset, with a data-driven approach to marketing. Excellent project management and organizational skills. Exceptional communication, presentation, and leadership abilities. Deep understanding of digital marketing channels (social media, SEO, SEM, content marketing). Ability to manage multiple projects simultaneously in a fast-paced environment Job Type Full-time Interested candidates can apply by clicking the link provided in the "Apply" button.