Digital Marketing Specialist - Sophie Couture
Location: Bakı
Sophie Couture is looking for an experienced and results-driven Digital Marketing Specialist to join our team and manage digital advertising campaigns, performance marketing, and analytics. Key Responsibilities Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, Pinterest, Snapchat, TikTok, and other relevant platforms. Manage advertising budgets, audience targeting, campaign optimization, and performance. Develop and implement customer acquisition, remarketing, and retargeting strategies. Work with CRM databases, Customer Match, and audience segmentation. Manage and monitor Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console. Track website traffic, conversions, WhatsApp inquiries, and campaign performance. Analyze campaign results across different markets, countries, and digital channels. Prepare regular performance reports and provide actionable recommendations. Collaborate with the Content Specialist on advertising creatives and campaign materials. Coordinate with the website team to improve conversion rates, SEO, GEO, and overall digital performance. Identify new digital marketing opportunities, platforms, and tools to support business growth. Requirements Minimum 2 years of experience in digital marketing and paid advertising. Hands-on experience with Google Ads and Meta Ads. Strong knowledge of GA4, GTM, and conversion tracking. Understanding of remarketing, audience segmentation, and customer acquisition strategies. Strong analytical, reporting, and problem-solving skills. Proficiency in Excel and Google Sheets. Experience working with international markets is an advantage. Proactive, organized, and results-oriented approach. Working Conditions Location: Baku, Azerbaijan Working Schedule: Monday – Friday (5/2) Working Hours: 09:00 – 18:00 Salary: Competitive, based on experience and interview results. Interested candidates are invited to submit their CV to the e-mail address in the Apply for job button with “Digital Marketing Specialist” in the subject line.
