Director of the Marketing Department - Avant Construction

Местоположение: Bakı

Job responsibilities Develop and implement the annual and mid-term marketing strategy in alignment with Avant Group’s overall business objectives;  Develop dedicated Go-to-Market strategies for individual projects;  Define target audiences, market positioning, key selling propositions, and communication strategies;  Monitor market trends, customer behavior, and competitor activities and translate insights into actionable marketing strategies;  Lead the Group’s corporate brand strategy and ensure consistent application of brand standards across all projects;  Oversee the development and implementation of Brand Guidelines and communication standards;  Develop comprehensive marketing plans for new project launches, covering teaser, pre-launch, launch, sales campaign, and post-launch phases;  Lead project positioning, naming, communication concepts, and marketing launch activities;  Ensure the timely development of presentations, brochures, landing pages, video, photography, 3D materials, and other sales and marketing collateral;  Define lead generation requirements in collaboration with the Sales Department and develop campaigns to generate high-quality leads;  Monitor lead sources, lead quality, and Lead-to-Sale Conversion performance;  Lead the digital marketing strategy across Google Ads, Meta Ads, social media, SEO, websites, landing pages, remarketing, e-mail/SMS marketing, and other relevant channels;  Oversee social media and content strategies in alignment with business and brand objectives;  Manage PR, media, and external corporate communications activities;  Develop and manage the annual marketing budget and monitor expenditure against approved budgets;  Evaluate the effectiveness and ROI of marketing investments;  Lead the selection and management of marketing agencies, media partners, creative, digital, PR, and other external service providers;  Establish team objectives and KPIs, monitor performance, and support the professional development of the marketing team;  Ensure the preparation and timely submission of monthly, quarterly, and annual marketing reports.  Requirements Bachelor’s degree in Marketing, Business Administration, Economics, or a related field;  Minimum 7 years of professional experience in marketing;  Minimum 3 years of experience in a managerial/leadership position;  Experience in real estate, property development, premium retail, hospitality, or a related industry is highly preferred;  Strong knowledge and practical experience in Strategic Marketing, Brand Management, Digital Marketing, Performance Marketing, and Lead Generation;  Solid understanding of CRM and Sales Funnel management;  Strong analytical skills with experience in Market Research and Marketing Analytics;  Experience in Media Planning, Marketing Budget Management, Agency Management, and Project Launch Management;  MBA or professional certification in Marketing will be considered an advantage. Conditions : Work schedule: Monday to Friday, 09:30–18:30. Lunch provided by the company. Workplace: Chiraq Plaza, 49C Tbilisi Avenue. Competitive salary aligned with the market. What We Offer : Competitive salary and performance-based bonuses   A supportive, fast-paced work environment that fosters teamwork and collaboration   Career development opportunities and exposure to international best practices Please send your resume to the e-mail address in the Apply for job button  indicating job title in the subject line.