SMM Specialist - Resant Hotels
Местоположение: Bakı
As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental®️ brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs, inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. InterContinental Baku Hotel is looking to hire a Social Media Marketing Specialist. Your day to day Every day is different, but you will mostly focus on: Photography/Videography: Coordinate and execute photoshoots and video shoots for social media purposes Edit and enhance photographs and video content to maintain a high-quality visual standard Social Media Management: Actively manage social media accounts and curate content for all social media platforms Ensure a cohesive, elevated visual identity and consistent message across all marketing channels. Engage with the audience and respond to comments and inquiries promptly Analyze social media performance and provide recommendations for improvement. Collaborate with retailers, real estate teams for each social media handle Share and amplify positive press coverage found from using media monitoring tools to track online press hits and placements Create and manage contact database of relevant media outlets, influencers, and bloggers Reporting and Analysis: Monitor and analyze the effectiveness of social media marketing and campaigns. Provide regular reports on key performance indicators (KPIs) and assist in adjusting strategies. Content Creation: Lead content creation efforts, including copywriting and visual content creation to support marketing initiatives. Ensure consistent branding and messaging across all communication materials. Ensure the Avenue Bellevue website, app, and content are up to date and keep the sites dynamic for Internet related exposure by focusing on copywriting content for the targeted audience. Source high-quality stock imagery for use in marketing materials and social media. Plan and coordinate photoshoots to create custom visual content that aligns with the brand's image. Event Coordination: Maintain detailed event timeline and keep all parties informed about changes, updates and other relevant information. Coordinate logistics, including invitations, RSVPs, and event materials. Assist in promoting the events through various channels Coordinate with marketing teams to develop promotional materials Attend events and represent the brand as needed. What we need from you Bachelor's degree in Marketing, Public Relations, Communications, or a related field. Minimum of 2 years of experience in marketing, social media or a related field, with a preference for experience in the hospitality or luxury sector. Experience managing paid and organic social media accounts across Meta and TikTok. Must provide example handles; preferred experience includes LinkedIn, YouTube, and Pinterest. Strong photography and videography skills and must provide examples Proficiency in digital marketing tools and social media platforms. Exceptional written and verbal communication skills. Creative thinking and a passion for staying updated with industry trends. Strong organizational skills and the ability to manage multiple projects simultaneously. Hands on experience with graphic design, photo, and video editing tools. Understands and supports processes and tools for digital advertising, SEM (including SEO), social media advertising and website development for hotels, restaurants, and other property outlets. What we offer We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training. Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us. To apply for the position of Social Media Marketing Specialist at InterContinental Baku Hotel send your CV to the e-mail address in the Apply for job button mentioning “SMM Specialist” in Subject of e-mail.
